----eXperient interactive----

Gregg Almquist

Gregg has over 15 years experience designing a variety of applications and web sites such as a voice recognition system, a medical records repository, a Web-based performance management system and a bond trading application.

Prior to founding Experient, Gregg built the User Experience team and lead the design of H&R Block's TaxCut consumer product line.

Marc Sill

Marc has over 10 years of professional interactive media design experience. He believes it’s essential to integrate the visual design with other key elements such as user research, interaction design, business strategy and brand.

In addition to designing successful sites for his clients, his sites have also received numerous MIMIC awards, and have been featured by Adobe on their Flash site of the day. Marc’s work on the FAO Schwarz site was featured in the book, Redesigning Web Site, by Stefan Mumaw.

"Building experiences, not just interfaces"

The total user experience affects the customer’s satisfaction with the product or service. A usable solution matches the user’s needs and goals. Easy to use solutions create a positive user experience, thus enhancing the customer’s satisfaction.

Users want intuitive and easy to use solutions. If users don’t easily understand how to use your site or product, they may turn to a competitive product. Usable solutions influence a user to choose your product over the competition.

The design of your product impacts the perception of your brand. An unusable solution causes frustration and undermines the user’s confidence in your product. This may have a negative influence on your brand. An easy to use product gives users confidence and a good user experience. Good user experiences translate into positive brand image.