Strategy
Expert Review
An expert review is an evaluation of the usability of a Web site or application. The evaluation is based on usability heuristics, as well as best practices, design principles, the latest research, and what we know about users based on our experience working with them.
In the expert review, we evaluate all areas of the site or application that impact the user experience (content, information architecture, navigation, workflow, interaction, and visual design) and identify the areas to be improved. We generally present the findings to the client with recommendations for how to improve the Web site or application.
Requirements
The user is often overlooked as a stakeholder in the requirements gathering process, but their needs play a key role in the success of a Web site or application design project.
As user experience specialists, we are experts at identifying user needs and can represent the user as a stakeholder in the requirements gathering process. We can also help prioritize requirements based on those likely to have the highest impact on users to ensure that you get the greatest return on your investment.
If there are no requirements for a design project, we can function as business analysts, talking to all stakeholders, identifying their needs, and translating those needs into requirements.
Metrics and Web Analytics
Metrics are way to measure the success of the design project. They can also be used to calculate the ROI for a project. If you need to quantify the ROI for your project, we can work with you to determine appropriate metrics.
We can also help you identify and set up Web analytics tools that allow you to measure site usage.
Strategy Plan
We create a detailed plan of action to help you achieve your short-term and long-term goals. While the strategy varies depending on the project, it will generally include:
- Prioritized recommendations for creating or improving (depending on the project) the user experience
- Activities that would be conducted to achieve the best results
- A timeline of all activities and deliverables needed